Influence works best when
it's intentionally designed
Strategic influence starts with intention — then execution.
Let’s get into it
Great creator collaborations don't happen by accident. They happen when the right message reaches the right audience, at the right time and through the right people.
Before we recommend a single creator, we build a strategic foundation designed to solve your business need or challenge and maximise the impact of every collaboration. Once that direction is approved, our team manages every stage of execution - from creator sourcing to reporting - with full visibility and hands-on support throughout.
01
Discovery & Briefing
Every engagement begins with understanding your objectives. We unpack your business goals, audience, key messages, market realities and operational requirements to identify what success looks like. If you don't have a formal brief, we'll guide you through a simple process to get there.
02
Shape the Story
What works in traditional advertising doesn't always translate seamlessly into social and creator-led spaces. We create or adapt and optimise your messaging for creator channels, ensuring it feels authentic, relatable and relevant - without losing strategic intent or diluting your brand.
03
Content Strategy & Planning
We develop a tailored content strategy built around performance, whether paid or purely organic. This covers content themes, formats, platforms, rollout and creative direction - alongside clear KPIs so everyone is aligned on what success looks like before anything goes live.
04
Identify the Right People
Creators are selected with purpose, not popularity. We define creator archetypes and source significantly more candidates than required, recommending only those who can authentically bring your message to life and connect meaningfully with the right audience.
05
Creator Onboarding & Launch
We manage onboarding, negotiations and campaign briefing with all selected creators, building enthusiasm and accountability from the outset. Content submissions, reviews and approvals are then managed by our team to ensure every deliverable aligns with the agreed strategy before going live.
06
Optimisation & Reporting
We take full ownership of execution - managing creators, content, timelines and approvals as an extension of your team. As content goes live, we monitor performance in real time, optimise where needed and deliver clear, insight-led reporting that proves impact and informs future activity.
Strategy and relationships build great campaigns. Technology helps us deliver them better.
Through Humanz, our campaign management platform, clients have real-time visibility into every stage of a collaboration. From creator selection and content approvals to live performance tracking and reporting, everything lives in one place for complete transparency and seamless collaboration.
Make decisions with confidence.
Every creator recommendation is backed by verified audience and performance data. Beyond brand alignment, we assess audience demographics, engagement quality and campaign suitability to ensure every recommendation is both strategically and commercially sound.
Keep everyone aligned.
Campaign management becomes significantly simpler when everything is housed in one platform. Brand teams can review creators, approve content, access campaign assets and collaborate with stakeholders without endless email chains, spreadsheets or shared folders.
See performance as it happens.
Real-time reporting allows both our team and yours to monitor campaign performance from launch through to completion. We use these insights to optimise where needed, while giving you full visibility into progress against the KPIs established at the start of the campaign.
Showcase
When collaboration works. Some of our most engaging campaigns to date.
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